Music event promotion is not limited to selling event tickets online on specialized websites. It is more about a big splash that you are able to create around your event.
It is necessary to use all possible tools and create a good ad campaign. Prepare quality bios, photos, video materials, printed and digital posters for your band or promo group. Ask graphic designers to assist you with visual content, coz your look is as important as your sound.
In order to reach media, releases on the event should be included in event planning. Plan ahead by resolving exactly who you want to reach and how you want to reach your target audience. Build a promo package and send to local newspapers and radio stations that advertise local events. Provide all needed including location, time and ticket price.
As the show comes closer, keep communication with the press open. Send a few emails to your mailing list reminding of the event. Send some messages on social media and see if you can get a local journalist interested in writing about the show.
One great way to engage journalist to your show is to offer spots on the guest list. Let journalist in even if you can't convince them to run a review of the show in advance. Good reputation builds more than in one day.
Checklist for event promotion
- Prepare all needed materials about artist or band including press releases
- Use email marketing
- Promote the event on Facebook: optimize Facebook events page, use a company page or your personal page to promote the event, cross-promote the event with Facebook partners, use Facebook promotion to make a buzz around the gig.
- Promote the event on Resident Advisor to draw attention from all possible sources. With Resident Advisor promotion band could be noticed by labels and other music world influencers.
- Submit event on local lifestyle websites.
Stay realistic, keep calm and you will be rewarded with warm and thankful fans.