Alex Mardikian talks about celebrity cannabis licensing and branding with the CEO of Purple Haze Properties, Andrew Pitsicalis.
Pitsicalis secured the intellectual property of Jimi Hendrix licensed products and Leon Hendrix and his family are part of the company. He has over 20 years of cannabis experience in areas as diverse as cultivation to production, sales, education, media and consulting, In 2016, he was awarded a HIGH TIMES Trailblazer award for being recognized as one of the top 50 pioneers in cannabis.