One day I was in the car with my wife enjoying the music on the radio when this one song came on; it was some classic rock song from the 60s and it was pretty good, we were rocking to it and having a good time. After the music ended the radio program host announced that the artist that made that particular song is in the studio, so we decided to listen to the interview, the artist began to describe his musical journey since writing that hit song, he also described the reaction he gets today from the audience when he plays that song fifty years later, he said that the young people of today still feel the song the way they did back in the sixties; suddenly a thought came to my mind and I turned to my wife and I said, "we're all just living for a feeling", after saying that my wife turn to me and said "I've never heard that phrase before", then I said "are you sure because that seems like something that everyone would say" so I immediately went to Google to look it up and to my surprise the phrase did not exist, I eventually trademarked it and thus was the beginning of my clothing brand livingforafeeling.com. By the way the song is called Wild Thing by Chip Taylor.