So I started to finally write this proposal up for my trip to the Soundcloud Headquarters next month. It is in no way finished but I wanted the opinion of my Steemit community, especially those from my neighbors in "The Cut". Let me know what you guys think. I have not begun to put the numbers, charts, and other statistics together yet. This is just a general summary so I can begin to work on that. Take it easy on me. I am not a financial guru. I am simply an artist that has a passion for the "struggling artist" and I know how I would want my own music to be received and monetized. This age of cryptocurrency has open the door for new possibilities.
PROPOSAL
This represents the 1st part of my Musicoin/Soundcloud proposal
Soundcloud proposal
Based on Musicoin established (Pay to Play) License platform
Soundcloud received funding from Doughty Hanson & Co, a private British Equity Fund manager company established in 1985.
My proposal with Soundcloud would be to simply integrate a Pay to Play License in conjunction with Musicoin as Musicoin currently has the cryptocurrency infrastructure already established. Soundcloud in conjunction with Musicoin would not need to establish pay to play license with record labels but instead with individual artist’s with respect to their original music.
Soundsloud’s current interface would remain the same except that the “option” to offer Musicoin’s Pay to Play license to their current user base which includes artists could now be utilized. Based on Soundcloud’s growth within the past few years, by implementing a crypto currency to coordinate the Pay to Play reward system, Soundcloud would have the ability to create income aside from subscriptions which is it’s primary means of revenue.
While subscriptions services can greatly benefit Soundcloud’s revenue, artists and music enthusiasts are more apt to subscribe to other music sites that allow users to listen for free and broadcast their respective music for free, without distracting advertisements. Also, currently there is no incentive other than art recognition to be on Soundcloud. Ad-revenue adds digital data weight and convolution to Soundcloud’s interface which poses another drawback for continuous significant growth. By implementing Musicoin, Soundcloud would be utilizing a cryptocurrency that is already established and growing in value. This means that Soundcloud would immediately be able to tap into the cryptocurrency industry’s fast moving growth by allowing for new investors from all over the world. This is perhaps the most persuading information for this partnership. The overall cryptocurrency industry, including Bitcoin and other alcoins has increased from 17,000,000,000 in February to over $650,000,000,000 within the past 10 months alone. I know no other industry in the history of economics to have a growth this substantial.
Because Soundcloud is already an established music platform for new users, more artists would now look outside of sites like Spotify and Apple Music, the current dominant digital music streaming avenues, as their potential music home base. The need for Soundcloud to acquire music license from record labels would be unnecessary at this point as Musicoin/Soundcloud together would become a dominant force in independent artist music distribution. This could have a very significant affect to the record industry in general.
This merger/partnership will also be a tremendously progressive move for the music audio artist independence which is the more relevant reason for my proposal. The record industry is extremely saturated in regards to radio play and streaming services to a bias based music style. This leaves many talented artist and genres out of the picture because they don’t fall into what radio “typically” plays. The Musicoin/Soundcloud partnership could pioneer a new age for all independent artist all over the globe to finally monetize from their work in a fair and translucent way.
