I had about a half a year where I wasn’t thinking about promoting songs too much. I was deep in the think tank, working on my debut record, creating tons of content for steemit and other platforms…
But before that I was CRUSHING it! I was breaking personal records left and right, first reaching 1,000+ plays on a few solo songs, then getting a big Indie Shuffle placement that pushed The Walding Family to 2,000+ on our song Stilted Soliloquy.
What I’ve Learned About Promoting Music So Far
I don’t know too much. But I know these things:
(1) Releasing one thing per month (song, EP, mixtape, collab, whatever) and promoting it HARD is the key. You could even push it faster, once per three weeks.
(2) Submithub is the best way to send music to blogs… super effective for everybody! win/win.
(3) You need to update your social media banners. You should always be visually themed to your upcoming / just released single on FB, Soundcloud, Youtube, so nobody can avoid the news.
(4) The next thing is to try and develop direction relationships with bloggers and get comfy enough that you can reach out to your “warm contacts,” people who already trust you, and get way more responses / features.
….that’s about it, haha. I know how to update my social media, do a week or two of lead-up, and use submit hub to get a few placements. I’ve done some cold emailing as well just reaching out to blogs that way - it’s only ever worked for super small blogs.
This is ok… I consider myself a super noob at promotion. My first year of learning about this has been baby steps. This upcoming year of releases are a chance to push myself to the next promotional level.
Do You Have Any Promotional Advice?
If anybody has successfully gotten onto reasonably large blogs with their art - I’d love to hear your story in the comments… How did it happen?
