Sometimes, even after compression, you might notice the end of vocal phrases getting lost in the mix. Using volume automation, a slight 3db boost can make that final syllable more audible, and perfect your vocal track.
You can also use volume automation to feature some instruments in certain parts of the song, or to tame them.
Be creative and use your shiny fancy effect plugins to make things interesting: maybe a slight chorus effect on the lead guitar in the 2nd verse might do the trick and make that verse stand out.
Maybe drop the bass completely on the first verse, to get the chorus to explode when you bring it back.
The point here is to make the mix interesting from start to finish and not bore the listener.
Do whatever you feel is right for the song. It might be a subtle effect, a panning automation, muting some tracks, or doubling others, distortion, whatever…
Be creative, and let your personality shine here!
