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There can be two option of your question. One is promoting musing.io to steemit user and other is promoting to non steemit user.
If you are thinking about promoting to steemit user then it's much easier than the second option. There are many ways by which you can promote musing.io. I prefer writing a well detailed post about musing.io and boost it to increase visibility. If the post goes on trending everyone will be able to check the post about musing and this is sure to get a decent amount of people joining musing.io.
A vast amount of steemit user uses discord. And there are many community on discord. Musing.io can be promoted on those community by collaboration. You can also promote musing.io on social medias by writing post(on fb,twitter etc) by making a video(on youtube) and many other stuffs.
In case of second option, this thing is bit tough as you will need to make others know about steem blockchain first can be said you have to promote steemit first. When they will know and join steemit, the promotional method which i told for first option will work also for them as well.
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