August marked the launch of Bakkt, a new blockchain and cryptocurrency project that nurtures involvement from mainstream companies such as Microsoft and Starbucks. The essence of Bakkt is that it could inspire a great deal of institutional investment and could make things like Bitcoin ETF applications far more likely to be improved. On a market level, Bakkt isn’t going to change things straight away, but in terms of institutional mainstream adoption Bakkt really does have the opportunity to bring Bitcoin to the fore, through their plans to offer an institutional grade cryptocurrency exchange.
The CEO of Bakkt, Kelly Loeffler has taken to Medium to discuss ‘An Evolving Market’ and how Bakkt will play a huge role within this, you can see the full post for yourself, here.
According to Loeffler:
“The internet, where we see this dialogue unfolding transparently, is a global network that today we take for granted. But nearly 20 years ago when the web was in its infancy, the spark for digital assets was there. It sticks with me that back then, Nobel Laureate Milton Friedman predicted that e-cash would emerge. And now are we seeing the promise of a true digital currency. Whether you’re an investment manager seeking federally regulated, institutional trading and security solutions or a consumer looking for more choice in transacting, we’re working to make the vision for wider application of digital assets a reality.”
Bakkt believe that institutional investment is going to drive the markets, like many of us believe too. So, how are they going to make their service different and how is Bakkt going to do what no other crypto project has managed to do before? Bakkt understand that regulation is important and needs to be consistent, transparency and price discovery is vital too and finally, they believe that the platform needs to have a quality pre and post trade infrastructure. Support for the institutions, within a platform that is quick and simple to use.