It is no exaggeration to say that bandrek had become so prestige in its time. on every bunch of bandrek that we sip, contained so much historical value like a wander saga contained in every bribe rice paddies that we can meet throughout Indonesia.
bandrek so prestige not only because of the warmth generated by the drink from the Land of Sunda this, not also because of its delicious taste in the tongue, but because of what is contained in it. This drink is made from various blends of spices such as cloves, nutmeg, palm sugar, and black pepper.
historian Fadly Rahman says that Europeans used to barter in the form of weapons, jewelry, with nutmeg or other spices because the spice commodity was very rare in Europe. "They are so hunted with spices and willing to exchange them with their valuables," said Fadly.
Unfortunately, the popularity of spices did not last forever. "In the 19th-20th century, gradually even now the spice of the spice has come down because of its attention has been replaced by coffee, tea and sugar commodities. we'll see that now Indonesia's coffee is more popular than Indonesian spices, "said Fadly who is also a lecturer in the Department of History, Padjadjaran University.
Like spices, as time goes by the prospect of bandrek also decreases. the pride of the community against bandrek was reduced. Only certain people are still willing to try.
The decline in popularity of bandrek does not become a barrier for some people to innovate to make bandrek as a more attractive beverage. one of them is durian bandrek, the result of Tutang Kusniadi experiment. "Initially fun, after trying to relatives, neighbors, say good, yes already sold,"
On November 9, 2009, Tutang who initially sell coconut ice and roasted coconut to penetrate durian bandrek. not only bandrek, bajigur and coconut was mixed with durian. Bajigur Asoy's name was displayed in front of the shop.
Tutang argues, as long as the taste and benefits of such drinks people like to sell. Especially if people are aware of the benefits of the bandrek. according to him, though only a speck, the value of our tradition is very useful. Of the composition alone, the pharmacy functions of bandrek lot, among them can relieve colds, reduce nausea, and reduce sore throat.
It does not take long, the business Tutang reap the results. durian bandrek sold Tutang then immediately famous. People are coming out of curiosity with Tutang refined drinks. This is evidence that traditional drinks that had been forgotten, given the spice of innovation, were more able to attract the attention of the public.
"Consumers usually come from local residents, out of town, even had time from people abroad. They see the coverage on television, curious then come here. Average here spent 75-100 servings, "said Tutang.
one of the buyers of durian bandrek, Hari Harmaen said that bandrek or bajigur mixed with durian makes it feel different. "As the name suggests asoy, drinks here mixed with durians, bajigur or bandreknya so asoy,