I understand that selling a shoe for $500 seems greedy and insane but who cares! the big shoe companies have been robbing people for years! maybe not to the tune of $500 but they've sucked more than that out of each and every one of us over our lifetimes. I say Lavar and sons should go for it, test the market, see what happens. They might fail, but if they have any success they could be providing somewhat of a blueprint for future stars. The $500 shoes might fail, but who's to stop someone like say Shaq's son from coming out and starting something similar with a more reasonable price tag backed by someone like his wealthy father!