^^^ THIS! ^^^
I kept telling myself "ehh I already missed it. Bitcoin is already $2200 it's already way too high." I did this again at $3300 and $4,000 before finally buying in a little later.

Think about ETH price right now and what you would do to be able to buy it at $100 - $200 again.

Also, as I'm told so often, don't worry about buying whole Neo's. Whatever you can afford - $5 a week, $100 a month - whatever, that's what you want to throw at what you believe in.