This is just my thoughts about neon colored candies and the wonderful science behind dye that has allowed us to create such a diverse and potentially infinite supply of candy. This image is a beautiful example of this, look at the variations in purples, there are probably 6 or seven different purples there, not to mention the vibrant greens and yellows. I love the gummy design generally, and their colors specifically, because they have such a satisfying jiggle to them that makes me come back for more.