Attention is a currency of the World.
In today's World, attention makes billions of dollars flow around the economy. Huge companies from Facebook to Google depend on drumming up attention and monetizing it. Projects including the Basic Attention Token worh their Brave Browser and ad rewards program are building real value in the cryptocurrency space along with the centralized platforms we know and use in Google and Amazon.
Saving, sourcing and flowing attention is key to your business. You need to make sure to make yourself attractive to a large and segmented audience. You need to know your audiences, study them and market your communications to each segment so that their attention is peaked. Tactics including Facebook Ads, Google Adwords and Amazon tracking metrics must be used to keep you efficient in your quest to market and build your marketshare in today's world.
The companies driving value use metrics to track and capture marketshare and attention.
How do you capture your client's attention? How do you market to new prospects during this new age of attention?
Picture from Pixabay.