After the flood of negative comments on the functioning of the Facebook news feed, the company plans to introduce a significant revolution. Posts that are thrown by family and friends will have priority in displaying, while all types of articles, ads or materials thrown by brands will lose their meaning. Mark Zuckerberg believes that this is a change "good for people".
- We feel responsible for ensuring that our website is not only for entertainment, but also for a better life of people - wrote on his Facebook profile Mark Zuckerberg.
Facebook is to encourage more frequent contact with friends and family
We have already written about the fact that the Facebook CEO made his New Year's resolution to repair the site. It turns out that the first step in this direction is the change of the news feed, which is the middle column, which we see immediately after entering the site Facebook.com. We also call it the timeline (axis of time). There appear all the novelties that our friends put in (their posts, photos, etc.) and what they publish, we like websites, as well as sponsored articles and advertisements.
After the changes that Mark Zuckerberg announced, the majority of what we will see on its timeline or feed will be materials published by our friends. The quantity and importance of materials thrown by companies will fall. This is to encourage people to talk and interact with loved ones instead of absorbing more articles or watching commercials.
The new Facebook strategy is certainly in part a response to the strong accusations that last year faced the company, including violation of users' privacy, manipulation of trends and public opinion as well as long-burdensome charge of destroying the ability to establish real relationships between people.