It is not so much the colour of the toilet roll, but the advert for it, which has attracted the most criticism.
Personal VIP Black toilet paper was launched on Monday by Sao Paulo manufacturers Santher.
It showed white actress Marina Ruy Barbosa draped in the black paper alongside the words 'Black Is Beautiful.'
The words have been removed following criticism by racial equality campaigners for the misappropriation of a slogan synonymous with a historic cultural movement intended to empower black communities.
