There has been a lot of buzz about privacy these days, especially concerning browsers. Recently there was a huge uproar when Whatsapp announced that it would start sharing user data with its parent company, Facebook. According to Wired, Whatsapp has been sharing our data with Facebook for several years. This uproar sparked the debate for using user data for advertising services.
You might simply say that your own personal data should not be shared with Facebook to make the advertisements more catered towards. But I believe that if this process is done with proper legal measures, it brings us more benefits than problems. Imagine an instance where you chat with your friend about a mobile device on WhatsApp, and the next moment, you see an advertisement for that same product on Facebook. Your initial reaction would be to freak out, but if not for these personalized advertisements, you wouldn’t have known about this particular store selling the phone you wanted to buy, at an awesome price.
Due to these numerous benefits for both users and companies, there have been proposals to change the way ads work. The Privacy Sandbox is an initiative of Google that contains such proposals to make the web a better place and still allow companies to earn revenue via advertising.
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