My first job believe it or not was reading news articles, finding keywords in them and then matching it to products on an eCommerce site so you would find recommended products when you read news articles. Going through that process really made me depressed reading all that terrible news but its what gets views, people want to be shocked, they want to see the grotesque side of human nature.
The few human interest positive pieces are often manufactured and doctored to be heartfelt
RE: Entertain me with your bullshit