It is a particular (and very attractive) call for a company from the United States called Vitaminwaterd and that has already arrived in Latin America.
The prize that will be awarded to the winner is 100,000 dollars, more than 320 million Colombian pesos, with the only requirement to stop using the cell phone for one year.
To participate, the person who is challenged will have to send a tweet to that company and explain why they need or want to put aside their phone and what they will do during that year that they will not use it.
According to the requirements of the contest, only legal residents of the United States, who are over 18 and who have (and use) a Smartphone before the start of the call, can participate.
The company also clarifies that the winner must disconnect from their cell phone during the following 365 days, there will be separate rules and schedules next to the contract that is signed. There will be no excuses. Even, the winner will be subjected to a polygraph test at the end of the year of no cell phone to verify that he has complied with the agreement.
A crazy idea that, apparently, goes beyond marketing. Is it measured?
