New Lamborgini, Racing SUV, For Every Day Use

The new Lamborghini Urus : a racing SUV for every day, Italian temperament and cutting-edge technology.

Lamborghini revealed its first SUV. The new urus is expected to double sales of the Italian prestigious brand, while the new SUV has remained loyal to dynamic and striking lines, high technological level and exceptional performance. For a car with 640 HP will cost at least 160 000 € ( 198 000 $ ).

Lamborghini is now officially a new car brand that entered the class of sports terrains. The Italians intend to double the sales of their vehicles to 7000 cars a year by the new Urus by 2019.

The new Urus will be aimed primarily at the new Lamborghini customers, who until then were not part of the Italian prestigious brand. Society is at a crossroads in many ways. Urus is the first sports SUV but seriously think about the first sports car with the design of seats 2 + 2. They will also introduce the first super sports car, with hybrid drive, according to the president of the brand, Stefano Domenicali, we are very close to the first real electric car with the Lamborghini badge. Urus could sell Lamborghini's annual sales over 10,000 vehicles, which would be the first time in the company's 54-year history.

"The Lamborghini client has on average four to six cars, including at least one sports SUV of other brands. We expect that they will replace it with Urus and that it will not become a rival to cars of our brand like Hurricane or Aventador, these super-sports cars are designed for rare occasions, and Urus is for everyday use," said Stefano Domenicali.

The car engine is a twin-turbo V8 that delivers 640 "horses" and 911 nm of torque to all four wheels. Up to 100 kmh ( 62 mph ) accelerates in 3.6 seconds and reaches a top speed of over 300 kmh ( 186 mph ). The eight-speed automatic transmission is responsible for power transmission.

The power between the front and rear axles is divided into a 40: 60 ratio. The system can send up to 70 percent on the front wheels and on the last one up to 87 percent of the torque. The rear differential has the vector torque distribution between the rear wheels. The car will also have steering through the rear wheels, which we already know from Aventador S.

If we are completely accurate, Urus is not the first Lamborghini SUV. This name belonged to the LM002, vehicle in the mid-eighties. In any case, the car is faithful to the traditionally bold, striking and extremely dynamic image of Lamborghini.

Urus maintains the ratio of two-thirds of the bodywork and one-third of the windows of the remaining super sports models. The management of the Italian brand presented Urus with ambitious words. They described him as an SUV, which will set new criteria in his (not just mass) society. They are intended for daily use, emphasizing its design, performance, driving dynamics and emotions.