Dolce &gabbana, as a "repeat offender" of bizarre words and deeds, repeatedly alluded to the backward values of racism, male superiority and female inferiority, which were seriously incorrect
Dolce & gabbana issued an apology photo source: dolce & gabbana official micro bo
Article | new me
Dolce&Gabana, the famous Italian fashion house, has become the target of an Internet furore. May wish to retell the cause and course of things simply:
Dolce & gabbana was scheduled to hold its "The Great Show" fashion Show in Shanghai, China at 9 p.m. on Nov. 21. To complement the show, dolce & gabbana shot an AD called "eat with chopsticks," in which an asian-faced model eats pizza with chopsticks in a bizarre and exaggerated manner, and the narrator "directs" the heroine to eat with an awkward Chinese accent and an arrogant tone. The images are embarrassing and offensive.
Gabana, one of dolce & Gabbana's founders and creative director, later revealed a conversation with Internet users in which Gabbana accused China of being "Country of x". The comments sparked huge controversy on Chinese social media, with netizens accusing the irresponsible behavior of insulting China, while Chinese celebrities who were supposed to attend fashion shows dropped out of the boycott and the shows were canceled by the ministry of culture.
-- the founder of dolce & gabbana is suspected of insulting China.
In the storm, dolce &gabbana has issued two official statements to respond, but both were questioned by netizens "can not find a sorry", the storm is still continuing to ferment.
Dolce & gabbana's experience this time can be said to be a typical no zuo no die. If the advertisement of "chopsticks for dinner" is just a deliberate attempt to vilify Chinese people, then the uncultivated abuse by Gabana, the founder, is a typical racial discrimination. Everyone with normal judgment should have such a consensus.
- Dolce & gabbana is a repeat offender of bizarre words and deeds.
Dolce & gabbana is an international brand, symbolizing taste and luxury, but this time it did not show due to the high class style. Both the short film and the founder's remarks are full of stereotypes about China under the western central discourse system, arrogant and boring.
Without the respect of the Chinese, dolce & gabbana's business will not be so good. Now that things have moved from online criticism to e-commerce takedowns, dolce & gabbana is in crisis in China -- at least for now.
In fact, this is not the first time dolce & gabbana appeared racial discrimination in the news, it may already be bizarre words and deeds of the "habitual offender"
- In 2012, dolce&gabbana set up a photography ban area in front of its flagship store in Hong Kong, forbidding Hong Kong consumers to take photos in front of the store, while mainland tourists were allowed to take pictures, which caused local consumers to hold up their CARDS in protest. It ended with an apology from the milan headquarters.
- Also in 2012, the image of a model wearing new earrings on a dolce & gabbana show was considered offensive to African americans. The image of the model is understood as imitating the black maid image around scarlett, the heroine of gone with the wind, representing the black women who serve and please white people.
3.Asian women models wore cheongsam dresses at the 2016 spring fashion show, but foreign media commented that the design represented the brand's stereotype of China, since few people now wear cheongsam.
4.Gabana, who made the insulting comments, also spoke English about Selena Gom, a famous American entertainer who looks like a Pomeranian.
- In addition to suspected racial discrimination, dolce & gabbana has also published advertisements or remarks suspected of insulting women and interfering with gay rights, which have aroused great controversy.
November 22, Shanghai D&G stores cold and cheerless status. Photo: visual China
Two, dolce &gabbana's bizarre words and deeds make themselves into a joke
According to dolce & gabbana's "black history", its bizarre words and deeds are not only aimed at China, African black people and even American stars have been the object of its ridicule. But in an age of endless globalisation, this can only be a bad move.
Luxury brands have a noble gene, but this nobility should be reflected in the quality of products and the values of decency that match the elite. Luxury goods represent the quality of life, should contain positive, equality and fraternity of interest, rather than teach people to spit everywhere like a shrew.
In terms of values, racism, male superiority and female inferiority have long been rejected dross in the world. In an age that emphasizes equality for all, dolce & gabbana's antics offend basic human values.
A number of bizarre words and deeds related to dolce & gabbana have shown that dolce & gabbana is used to deliberately exaggerated and irresponsible words and deeds to attract the public's attention, and to tease the public with his performance. This incident happened in China, just following its usual style, but this time it really went wrong.
It can be said that in the era of globalization, such practices will not appear how tall and unusual their brands are, and it is difficult to really hurt a country and a specific group of people, and will only cause consumer backlash and resistance.
Today dolce &gabbana is boycotted by consumers, abandoned by co-stars and business partners, but it is the price it should pay for doing so, in keeping with the most basic business logic. Dolce &gabbana's poor business practices finally turned him into a joke.
Of course, we should be critical of the wrong remarks made by dolce & gabbana or other commercial brands, but we also don't need to be glass hearted, let alone be too sensitive to the boring words and deeds of some jokers. Stepping out of the scrutiny of others and being strong is a sign of true self-esteem and confidence.
Editor: xinwu intern: Yang kaiwen proofread: guo liqin