Note: I am neither a Republican or a Democrat.
Some intel from Hart Research on a possible ReBrand of the Democratic Party. Nothing like aping FDR when you don't know WTF else to do. I've heard worse ideas, but not many. How about the Party of Ethics, or Party of Truth, or Party of the People. Most people are savvy enough to realize that a political party, conservative or liberal, hanging out an economics flag is an appeal to business, not citizens. So its less about ReBranding and more about New Packaging for the same old nonsense.