Apple shares hit a fresh record high in after-hours trading as the tech giant's iPhone X hit the shelves.
The dispatch agreed with solid outcomes for the tech firm, with deals expanding by 12% to $52.6bn (£40bn) for the three months to September.
Supervisor Tim Cook anticipates that the energy will proceed into the Christmas season.
Experts said Apple was presently nearer to turning into the initial trillion dollar organization, as offers rose 5% to give it a market estimation of about $900bn (£689bn).
With iPhone 8 and X handsets now at a bargain, Mr Cook anticipated Apple's "greatest quarter ever" in the three months to the finish of the year.
Customers lined up at Apple stores in many nations, as the top of the line iPhone X, which retails for £999, went marked down on Friday.
The tenth commemoration iPhone surrenders the mark "home" catch and can be opened with confront filtering innovation, among other new highlights.
"A trillion-dollar showcase top may now be in Cook's sights in light of these outcomes and direction around iPhone X," said Daniel Ives, an examiner at GBH Insights.
Mr Cook said the organization was "terminating on all chambers", on account of a business bounce back in China, record buys through the App Store and strong interest for its most recent iPhone models.
It sold more than 46.6 million telephones in the July to September period, up 3% year-on-year. That delivered $28.8bn, or the greater part of its income.
Different items, including the Mac, iPad and Apple Watch, likewise did well, developing in the twofold digits.
The firm got another lift from its administrations division, which incorporates the App store, Apple Pay and its music memberships benefit.
That unit made $8.5bn in the quarter, up 34% year-on-year, thanks to a limited extent to a one-time alteration.
In spite of the fact that its costs expanded, Apple said benefits were $10.7bn in the quarter, expanding 18%.
Augmented reality future?
Apple said it hopes to make amongst $84bn and $87bn in income in the up and coming quarter - a record for the organization.
Mr Cook said the iPhone X situated Apple on top of things with regards to new enlarged reality or AR advances.
He said the advances were ready to "change everything". For instance, he stated, customers will have the capacity to perceive what furniture looks like in their family rooms before making a buy.
"I see AR as significant, not today... in any case, what it will be, what it can be," he said. "I believe it's significant and I think Apple is in a truly one of a kind position to lead here."