It's an odd thing to feel like the Abe Simpson of your own generation before you are old enough to run for president.
In another reminder of Millennials inability to think for ourselves, Home Depot is discovering that the idea of "Do It Yourself" doesn't work quite so well with a generation obsessed with spending their full budget on travel to compete in the virtue-signalling Olympics on Facebook for the best "I'm holding the Tower of Pisa" photo.
After all...why do it yourself when you can pay someone else to do it, then hopefully slide into the grave with 3 cents left after voting in single-payer healthcare in your 40's?
Unfortunately for Home Depot, this problem isn't going away anytime soon. 26-year-olds are now the largest single age cohort in the United States at 4.75 million.
One hilarious aspect of this story is that Home Depot was actually rather concerned their tutorials would come across as condescending and actually alienate customers. When a massive multi-national corporation that engages in billions of dollars of advertising to co-opt your buying habits is concerned about condescending to you, that alone says a lot.
In related news, they probably shouldn't have worried too much. Zero Hedge also reports that Scotts Miracle-Gro has been forced to start offering "basic gardening lessons" that, I jest you not, had to focus particularly on plants needing sunlight because that was becoming a major point of confusion for younger customers.
I'm as anti-corporate as the next rational Steemian, but even so, you have to sympathize with Home Depot & Scott's plight. What do you do when your potential customer base is afraid to use most of your products because they think that "Social Media Manager" on their resume is not downright hilarious?
I better call it quits here - the irony of advancing this line of reasoning on a paid social media platform is weighing upon me greatly.
If you have any additions or errata for this post, please let me know! I will see that they are voted to the top of the comments, and will make the appropriate edits (if possible).
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Sources: Zero Hedge, Wikipedia, Deutsche Bank
Copyright:The Simpsons, Deutsche Bank, Home Depot, Reddit u/dilyemara