In those days, when there was neither the Google, or "Yandex", users begin their journey on the web page with your local service provider. In America, at that time the largest online providers have AOL or MSN. On their websites you can find games, chat, news, see mail. In the 90s it was the most visited sites in the world. Their logos are recognized in any country, because they were built in the standard program. Today, from its former greatness AOL and MSN has disappeared: one provider now owned by a pair of tehnoblog, the second turned into a side project of Microsoft. Both the portal had been "killed" by modern search engines - most notably Yahoo.
Even before Yahoo web leader managed to stay Altavista search engine. Now no one will remember - he no longer has his site, its code purchased and included in the search engine Yahoo. And before that it was Excite and Lycos: when Altavista longer cope with their responsibilities, the search engines have replaced it for a while. In the XXI century all the competitors pushed Google, whose founders smart enough to charge for advertising websites in the search results. This idea has enabled the company to grow into the largest IT-holding the world - it is now worth $150 billion. Among other services, the authors bring their billions, Twitter stands out.
By Twitter sizing Google, Microsoft, Apple, Disney - and no one wanted to buy it. The last of frustrated investors have recently come to the same conclusion that everyone else: service chronically unprofitable, and nothing can be done. The paradox is that the Twitter audience is still hundreds of millions of followers. But advertisers still prefer Facebook or popular instant messengers. According to marketers, they are more convenient, faster and easier than Twitter, which looks at the background of a dinosaur. A similar story happened with Myspace, the largest social network of the world at the end of the zero-point. It invested half a billion dollars, and now it is not worth a ruble. No one could have predicted the success of Facebook and its many clones.
Facebook Myspace bypassed thanks to the built in games and other applications unpretentious. They managed to earn so much that the company began to buy up and modify all of the latest trend and services over the internet. However, experts see the first signs of decay and Facebook. The Internet has emerged the concept of "reverse network effect" - this is when the ground die under its own weight: the audience gets tired of unfamiliar contacts, an endless stream of posts and seeking refuge in the small friendly chats. The fastest way to the old social network "die" in Asia.
Some experts believe that the next challenger for the Shootout will be Skype - he has brought a wealth of simpler analogs. Some have argued that none of the usual services will not survive in the coming years: a thing of the past and Yandex, and the Google, and YouTube - it is only a matter of time. What can we expect then? blockchain social media systems? or something else? who knows...