British Airways is scrapping free meals for short-haul economy fares from next year and inviting passengers to instead pay for Marks and Spencer sandwiches, creating a stir on social media.
The pair announced the tie-up on Thursday, which sees BA joining the no-frills airline model of charging passengers for food and drink.
From January, BA will charge £4.75 ($6.2, 5.5 euros) for a tomato and mozzarella focaccia, £1 for hand cooked crisps and a minimum of £4 for alcoholic drinks. No food item will cost more than £5.
BA said the move “follows extensive customer research and feedback, which highlighted dissatisfaction with the airline’s current short-haul economy catering”.
BA chairman and CEO Alex Cruz described the tie-up with Marks as “an ideal partnership, providing… customers with a choice of products they recognize and value”.
SOURCE : PUNCHNG