Technology never ceases to surprise us. When we finally think that we have seen it all, along comes an entirely new hi tech way of doing things that leave you with disbelief.
This time, it is a KFC restaurant in Beijing that has started using facial recognition technology to predict what customers will like and order based on how they look.
Obviously one might think that it is quite unpredictable what a person might order because our food choices depend on a multitude of factors. Sometimes it is even just on a whim!
That is correct, but that doesn’t stop corporates from deploying newer technologies to maybe speed things up a little. Sometimes, said tech can also be used as a marketing tool to lure people to try it out.
The facial recognition software in the KFC restaurant scans a customer’s face and tries to estimate her mood along with age and gender and then guesses and suggests what she would like to order.
Also, it can remember you and your preference for the next time you decide to visit the restaurant and will suggest whatever you ate the previous time.
The tech is a collaboration between KFC and Baidu (the Chinese search engine firm) and they plan to roll this tech out to 5000 more KFC restaurants across China.
Source: http://bgr.com/2017/01/20/facial-recognition-kfc-china/