I truly believe that many businesses and people have it wrong; businesses should not exist purely to make money.
Businesses exist as a part of society, and should exist at the pleasure of society. They have an ethical duty to improve society and mirror the morals that are pervasive within that society.

Rendering businesses only purpose as making money, is damaging, look at banks. A bank used to be a safe place where you could deposit and borrow money, a bank manager was a pillar of local community, you could absolutely trust your bank and they were deeply concerned about ensuring clients best interests were at the forefront of the agenda. Now look at the profligate behaviour of banks in recent times. No sooner had they bankrupted themselves and their host nations playing roulette on the sub-prime mortgage debacle, as soon as they were bailed out they began the same behaviour on sub-prime car loans, which could cause another crash quite soon.

Demand your businesses behave ethically, they will still make money and employ people, but they will be working with you, not against you.

As to the NFL, in this case I agree, politics has no place in sport, but not because if profit. Sport should be a means for society to broker peaceful competition.