JUUL, the San Francisco based e-cigarette company valued at $15 billion , with 2/3 of the e-cigarette marketplace, will sell mint and Virginia tobacco flavored pods with 3% nicotine starting in August as opposed to their standard 5% in current 8 flavors. This comes after criticism of health officials who say that the JUUL is exposing younger kids to nicotine addiction.
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https://www.bloomberg.com/news/articles/2018-07-12/e-cigarette-maker-juul-will-offer-lower-strength-nicotine-pods
https://www.vice.com/en_us/article/mb4az4/juul-is-coming-out-with-a-new-formula
https://www.bloomberg.com/news/articles/2018-04-26/teens-love-vaping-flavors-and-it-s-a-regulatory-nightmare