Often when you go to fast food restaurants, we usually order the meal or sandwiches we used to take with the brand name. For example, when you go to the Burger King chain, customers order Whopper instead of saying "burger".
In recent years, some of the famous burgers and recipes have become known for a number of popular brands. Although most of the products have not received any special brand names, the meals and sandwiches that have acquired special brand names have gained widespread popularity.
But in many cases it is difficult to find a good name distinctive resonator, usually the best names are characteristic and somewhat descriptive. An appropriate brand name may be the difference between regular success and overwhelming success. So to find out how some meals were named at fast food restaurants, foxnews met four of the major restaurant chains to talk about how to name their most famous dishes.
How to name the most popular fast food restaurants
Donch Munchkins with Dunkin Donuts
Donuts Manchens in fast food restaurants
Most customers of the Dunkin Donuts chain know Donuts, which are small balls of donuts sold in small boxes in Drums. But Donuts did not know this name previously. When Donat Holes first appeared on the series, Donut Holes called "Donuts Holes" to denote the part that is removed when making the traditional Donuts. The chief executive chef and the vice president of product innovation in the series explained that the donuts were made to minimize waste. Initially, the pieces removed from the donuts were re-made to make holes in the new donut paste, but the idea of selling them was cheaper.
Drenzen of donut holes could be purchased for 19 cents (about 71 halala), which was considered less than the price of a single donut, increasing the popularity of these small donuts. But because of the name - Donut Holes - customers started buying this kind instead of traditional donuts, which significantly reduced sales, so the chain had to change the name.
So in the early seventies the chain's marketing team changed the name to Munchkins, the name of the short-standing characters who were present in the movie Wizard Oz, which fits these balls significantly. The series got the right to use the trade name at a low price, and they tried the new name in Providence, Rhode Island. The Donuts were sold in three branches of the series under the old name, and sold in three branches under the name of Munchkins. The new name was well received by everyone, making the chain officially change the name to Munchkins in 1972.
Drink The Fribble with Friendly's series
Friendly's is a popular chain of fast food restaurants in the United States. The series began when the Kirtis and Priestly Blake in 1935 opened the first ice cream shop in Springfield, Massachusetts. A few years later, they had a number of branches. They met a man named George Bond who owned a chain of ice cream stores in New Jersey called Bond's Ice Cream, and the three met from time to time to share ideas.
In the mid-1940s, George Bond offered to come to his shop to experience a new thick milkshake he had invented, and then he called it Extra Thick Chocolate Milk Shake. At the same time George gave the drink to one of his usual customers, who was very impressed by the drink and said the drink was "awful big, and that was awful good, so Awful Awful was launched on the drink, Bond's Ice Cream store and Friendly's shop where they were not competitors at this time. But by the 1960s Friendly's series wanted to expand in New Jersey, so they asked George Bond to keep the name of the drink as the original owner but he refused.
So in 1965 the Brotherhood held a competition among the staff to choose a suitable new name. Three different employees proposed the name Fribble. The name was distinctive and different, making them adopt this name. The change of name was $ 300 (about SR 1,127).
The Bloomin 'Onion with the Outback Steakhouse series
outback steakhouse free blooming onion
Sometimes naming meals at a restaurant is easy. For example, the Bloemin 'Onion is a simple dish, one of the best-selling dishes in the United States. The founder of the Outback Steakhouse chain Tim Gannon says that to find out the origin of the dish, he must return to the restaurant's beginning in 1988. He was working in a restaurant in New Orleans before identifying his current partners Bob Bachman and Chris Sullivan and dreaming of introducing New Orleans In all states in America.
Although Outback Steakhouse was not established in the New Orleans style, Tim was successful in delivering bold flavors and wanted to introduce a new, trendy dish to attract customers' attention. So he tried a dish of famous dishes in Australia in his first restaurant in Tampa, Florida, during this period was Australia's popularity, especially after the emergence of Australian film Crocodile Dundee.
Once the appropriate idea was chosen, it became easy to implement, offering a similar version of The Bloomin 'Onion in his restaurant in New Orleans, inspired by the flower-shaped pictures of vegetables he had seen in a Japanese cookbook, "He wanted to give a more outstanding flavor to the original dish.
Tim Gunnam says they made the onion flower with new, innovative flavors. Chris Sullivan was the first to suggest The Bloomin 'Onion at first, inspired by the popular word Bloodyn in Australia. Today, the series sells 17 million Apples the Blooming 'Onion annually.
CrunchWrap Supreme Sandwich with Taco Bell Series
Taco Bell
The Taco Bell series is one of the fast food restaurants popular in many countries around the world. In 2005, the chain began testing tortilla sandwiches using harsh tacos. The teams responsible for product innovation and marketing listened to customer complaints about the difficulty of eating tacos On the move, the idea of tacos appeared inside the tortilla sandwich.
Melissa Freibe, vice president of statistics at the Taco Bell Taco Laboratory, said that after planning the idea, the right name for the sandwich, which was to be promoted as a sandwich, was called CrunchWich to mean crunchy sandwiches. But during the trial sale, customers did not feel that Wich - the second part of the English sandwich - was appropriate for the series because it was originally a Mexican series, so the name was changed to CrunchWrap. Melissa adds that they are always interested in introducing new ideas to balance the fact that the name is interesting and reflects the product offered at the same time. The labeling of the products requires many people to do many tests and analyze customer evaluations.
