That's not a difference. This is a mistake it appears a lot of people make: just because you choose not to use a product doesn't mean the government's cronyist subsidization suddenly stops. We're talking about companies that track everything. If you don't have a facebook account, you still have an identity with Facebook because they abstract it based on the existence of your phone number in other people's contact information, and the data that can be abstracted from the text messages you've sent to people who do have a facebook account. If you don't have a Google account, you still have a google tracking data footprint because Google's browser, Google's Analytics and AdWords APIs have fingerprinted your browser, your browsing habits, and so much more.
It is dangerous to make excuses for the arms of the government that you think deserve defense because they present themselves as private entities. Subsidy and contract brought them into power, and subsidy and contract demand the tools that make them ever-present even if you never touch their products. It has nothing to do with having right to Facebook -- Facebook has no right to YOU.
RE: Google: Beyond Good and "Don't Be Evil"