Systems are merely advanced machine learning software with extensive algorithms that adapt themselves to our likes and dislikes. While extremely useful, these machines aren't getting smarter in the existential sense, but they are improving their skills and usefulness based on a large dataset. We seem to be, once again, in an era of heightened expectations regarding A.I. We now have Siri, IBM Watson, self-driving cars and the proliferation of machine learning, data mining and predictive systems that promise an unprecedented, even frightening, level of machine intelligence. A Narrative Science survey found last year that 38% of enterprises are already using AI, growing to 62% by 2018. Forrester Research predicted a greater than 300% increase in investment in artificial intelligence in 2017 compared with 2016. IDC estimated that the AI market will grow from $8 billion in 2016 to more than $47 billion in 2020.