After Swedish model Arvida Byström advertised Adidas and posed with unshaven legs, she received death threats and threats of rape from various men.
The reason: She doesn't shave her legs.:)
But she stands by her photo and says that the social norm that women have to shave their legs is stupid.
But she also got positive comments. Some users say that it's the year 2017 and thanks to Adidas it's shown how women really look like. Adidas himself is also committed to the model and says that gender standards should be questioned.
Sources
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