In their defence, Yogi Bear is pretty hilarious.
Remember that most of the "viewers" of CNN come from airports, malls, and restaurants, so actual engagement rates would be pretty dismal.
CNN and other TV and print corporate media have to change their culture and begin reporting with honesty or long term they will continue fading away into oblivion.
Only good journalists will survive and take advantage of new media.
Otherwise, their incredibly lucrative sponsors will abandon legacy media and join the 21st century.