The film adaptation of Stephen King's novel is already shattering records after 'landing the biggest opening ever for a horror movie or the month of September'
The movie we have all been seeing on Ads across the globe didn't fail to impress with its opening gross of $51,000,000 on the Friday and a weekend debut of >$100 million
It is shattering numerous records, including landing the biggest start ever for a horror film, not accounting for inflation. And it's the biggest opening ever for the month of September. The movie's Friday take alone was bigger than the previous September crown holder, Hotel Transylvania 2, which pulled in $48.5 million for the three days.
ThatHorror pics traditionally drop from Friday to Saturday, but It should prove the exception to the rule. The other wild card this weekend is Hurricane Irma, which could hurt overall revenue by as much as 5-6 percent. However, analysts don't expect the disruption to be significant since horror films generally under-index in Florida.
critiques Hollywood Reporter
It has also gained the title for the biggest Friday ever for an R-rated film, smashing Deadpool's $47 million and its Thursday preview also grossed a record-breaking $15.3 million!
read more at: http://www.hollywoodreporter.com/heat-vision/weekend-box-office-it-movie-scares-up-record-thursday-night-1036714
