Stroll into any happy hour, and one of the more popular combos is likely to be a beer and a shot. For Budweiser marketers, a lightbulb went on when they saw how often people were pairing a bottle of Bud with a shot of Jim Beam. Now the two iconic American brands have officially teamed up on a new limited-edition beer called Budweiser Reserve Copper Lager. It’s not some bastardized boilermaker, but rather a darker ale aged on Jim Beam bourbon barrel staves.
https://www.fastcompany.com/90225045/are-you-ready-to-drink-budweiser-beer-aged-in-jim-beam-barrels