As if the Jim Beam American whiskey brand wasn’t big enough already, spirits giant Beam Suntory is set to drop upwards of $60 million in what looks to be a major expansion of its flagship whiskey making operations in Clermont, Kentucky. This, in part, is being done to “re-establish the James B. Beam Distilling Co.” in what looks to be a nod to the location’s historic roots in the company’s bourbon operations.