As American drinkers lose interest in beer, the marijuana market is exploding.
Beer penetration fell 1% in the US market from 2016 to 2017, while both wine and spirits were unmoved, according to Nielsen ratings. And, beer already lost 10% of market share to wine and hard liquor from 2006 to 2016.
http://www.businessinsider.com/americans-ditch-beer-for-weed-2017-11