Video games and beer are made for each other. Smashing buttons to beat bad guys is as good a workout as any; a crisp cold one, then, is the perfect reward for sitting and sweating. Ever play FIFA or Mario Kart in a dorm room without a six-pack present? Of course not. It’s a combination that simply makes sense.
https://www.popularmechanics.com/culture/gaming/a27821483/miller-lite-video-game-controller/