Craft beer is booming, but that's nothing new. Competition is fierce and many new brewers just can't seem to break into the market. The beer can be great but that no longer seems to be enough. Many craft brewers today religiously follow the German Purity Law of beer-making which allows for the use of only water, barley, hops, and yeast in beer production. As the craft beer industry booms, however, infusing beer with alternative ingredients is becoming more common, as breweries attempt to stand out. One of the most ground-breaking beer infusions was announced recently, helmed by Keith Villa, founder of Blue Moon Brewing.