The media melee that is the San Diego Comic-Con can provide an insurmountable challenge for fresh material that isn't based on existing IP, or that doesn't have the promotional muscle of a major studio. The new TV series Medinah, the first genre show from the Middle East to showcase at Comic-Con, overcame both obstacles this year and managed a great impact.
http://www.syfy.com/syfywire/new-sci-fi-series-medinah-looks-to-break-new-genre-ground