It's something I have zero experience in tbh, just looking at initial numbers.
Advertizers won't endure, surely - not if they see user number not growing, or even reducing?

I see no growth of users - even before the hardfork kicks in. I do see many people leaving though post hf.
I just don't see the numbers supporting the revenue income shown in the graph.

Like i say, I don't know jack shit about it.
(Maybe Hive account@whatsup might be able to help in knowing how the numbers stack up...?)