There's a lot of opportunity to use the new sponsored posts as a way to get around ad blockers and "banner blindness", but it needs to be done properly which I don't feel the first one was. I discussed that with Hive account@elipowell as she notes here: https://steemit.com/steem/@elipowell/marketing-advertising-and-newsteem-oh-my so hopefully it will get better in the future.