We can see what people use and do by analyzing the transactions. That is the magic of the blockchain.

It's great, I agree. But blockchain could not answer the question what people do on site?
What is bot share in userbase?
How do people with small screens feel themselves interacting with nexcolony?
How much time ETA from login to first transaction?

I'm sorry, i'm data analyst and see a lot of times when answering such questions in the early stages of product dramatically helped its growth. More traffic and better UX -> more monetization -> much more resources to develop great game.

But we need to do it like this, otherwise people would just play with too many alt accounts and farm them.

I see your concern. There is not a great deal of content right now so you cant afford for an average user to consume it on the first day. But pointlessly upgrading 10 buildings for a week sucks. Brings no dophamine and dophamine is the point on why ppl love games.