Nike China makes the official apology for falsely advertising an item, and it has guaranteed to create a 100 % refund and pay compensation to customers who bought the products to the need for three occasions the initial purchase cost.
The worldwide sportswear giant's basketball footwear, Nike Hyperdunk 08 FTB, were uncovered on CCTV's 3.15 quality analysis program on Wednesday as incorporating no cushion as promoted.
Nike China claims they used the incorrect advertisement for that footwear, which brought to some misunderstanding among customers.
The organization states it'll strictly evaluate the promotion procedures because of its products and supply the right information later on.
A set of Nike Hyperdunk 08 FTB footwear cost 1,499 yuan (USD 217) around the official Nike website, however a shoe dealer stated the price of such footwear barely reaches 300 yuan (USD 43.4).
Also, he pointed out that some domestic Nike stores directly purchase pirated footwear from copycat factories for just 200 yuan (USD 29) to 300 yuan then sell them at regular prices.
The sportswear market continues to be expanding enormously recently. Domestic brands like Lining, Xstep and Anta all apparently saw elevated profits well over 10% in 2016.
Greater demand generates more competition for Chinese and foreign companies and costcutting is usually considered an approach to deal with the problem, He Wenyi of Sports Value Research Institute of Peking College stated.