Nike earnings come today after US markets close.
The stock is still shy of its peaks of $59 in August, having a somewhat lacklustre year thus far.
Competition from other sportswear retailers (Adidas, Under Armour etc) has been growing substantially. According to sources, Adidas has doubled its market share in the US sports footwear market, while continuing to focus on Asia as a key growth market (similar to Nike).
Foot Locker earnings (which were poor) also indicated issues for the firm, as most of the stock the retailer carries is Nike footwear, indicating somewhat less interest from consumers generally.
Revenues are expected to remain flat compared to last year at just over $9.07 billion.
