The sportswear giant appeared to leak the Liverpool star's move to Barcelona before later deleting the page in question
Barcelona are seemingly preparing for the arrival of Phillipe Coutinho, and Nike appeared to confirm the Liverpool star's signing on its website.
Liverpool fans were left sweating when the giant sportswear manufacturer and Barcelona apparel sponsor appeared to leak the blockbuster transfer via its online store.
Advertising customisation of Barca's 2017-18 kit, a caption read: "Philippe Coutinho is ready to light up Camp Nou. Get your 2017-18 FC Barcelona kit with the Magician's name on it. Act fast – free personalisation only available until 6 January."
Nike later deleted the page and it remains to be seen whether it was a PR blunder or online hacking.
Coutinho has been at the centre of a drawn-out transfer saga as Barca try to lure the Brazil international away from Anfield.
Barca reportedly had a £115 million offer for Coutinho turned down by Liverpool in August but the LaLiga leaders are believed to be readying another bid in January.
Coutinho – who handed in a transfer request at the time – played 89 minutes in Liverpool's 2-1 victory over Leicester City in the Premier League on Saturday.
The 25-year-old has scored seven Premier League goals this season, while claiming six assists.