Digital ad marketing is a new revolution in marketing where advertisers promote their products and brands through digital media i.e. internet, mobile phones and websites. it’s a great channel but its faced by many challenges. Consumers, internet users encounter malicious pop-ups that interrupt their browsing, and always at risk of privacy invasion. Thanks to NOIZ chain network it is introducing a revolutionary ad exchange platform that will use Artificial Intelligence (AI) based on the blockchain technology to deal with this problem, it's focusing on data transparency between the consumer, advertiser and the publisher while ensuring optimized user experience. by giving its consumers optimum control of their private data and by advising them on what information to share as they interact with the program.
Problems in digital ads marketing
Consumers have continuously Lost control of their private information to unknown spying groups
by malware attacks, during browsing they are Being subjected to irrelevant ads. Not forgetting they have no voice for or against what advertisers and publishers
Advertisers have paid more to publishers thanks to Spambots inflating, impressions, clicks, views, it follows that they No control over Malicious publishers and the content which may end up harming their reputation.
Publishers are being dropped by centralized ad exchange platforms When they fail to meet their target, publishers are reluctant to share data with advertisers and ad exchanges as they fear of data leakage.
Solutions of digital ads marketing by NOIZ Chain Market
• Increase customer engagement with advertisers while providing incentives to customers
• Facilitate peer-peer ad network will help achieve transparency
• NOIZ CHAIN network will provide consumers with a chance to share and have control of what o share with publishers and advertisers creates a more targeted demographic reach.
• Prevent data leakage through Blockchain based privacy shield by observing consensus and accurate data sharing
• Empower community to give feedback about advertisers and publishers and act on based on consensus
• Enhance accountability by advertisers and publishers on how they choose to use personal data provided by consumers.
NOIZ chain network ecosystem,
NOIZ- this is the ad network that will incorporate artificial intelligence network and use hybrid
Of smart contract blockchain to connect advertisers and publishers.
NIKOLA-to enhance communication between consumers and ads a cognitive artificial intelligent bot has been created that will allow a dialogue between the consumer and ads while recording, analyzing and authenticating consumer’s intent
Advertisers- They Will Pay advertising fee to receive NOIZ tokens, on completion of tasks and surveys consumers will be awarded NOIZ tokens. They will Donate NOIZ tokens towards social impact projects and Initiate post social polling campaigns where consumers will earn NOIZ tokens for sharing personal information and completing surveys
Publishers- Receive NOIZ tokens in exchange for advertising space, donate NOIZ tokens toward social impact programs and Pay consumers in exchange of their personal data, for project growth they Will be held accountable for malicious activities or fake news
Cognitive advertisers - Record ad performance on the blockchain, monitor content performance in the and for accountability they will be banned due to wrongful business performance
Consumers-View and interact with cognitive ads, in turn, earn tokens, determine which information to share. They will redeem NOIZ tokens or choose to donate NOIZ tokens to social impact projects.
Social impact projects -apply to be in NOIZ chain network exchange program where they will receive tokens, allocated directly or from advertisers, publishers, and consumers, or opt to redeem coupons. They will update the community on progress made and get a chance to win monthly NOIZ token release.
NOIZ chain network ad exchange program
NOIZ ad exchange will allow advertisers to buy ad inventories directly from publishers. Advertisers will have to set up an auction ad campaign from the advertiser dashboard. They will then have to choose a publisher depending on their targeting criteria and ad preferences.
All ad campaign requests will be sent to the publisher, then it will appear on the publisher’s dashboard awaiting authorization. Unlike current ad exchange networks, NOIZ ad exchange platform assures data transparency to the consumer publisher and advertiser, providing them with greater control over their data.
NOIZ chain network wallet
During registration, Each participant in NOIZ platform has to have a NOIZ ERC20 wallet, or use their current ERC20 compatible wallet. It’s used for identity verification on NOIZ platform. The wallet ID will allow actors within the NOIZ chain network ecosystem to be recognized and tracked. only registered ERC20 wallets will be able to conduct transactions in the NOIZ network.
wallet ID will be used by;
• Advertisers to log in to the portal, create new advertisements or data collection campaigns.
• Publishers to accept advertising requests or invite advertisers to their publishing platform.
• Consumers to log in, accept data requests from advertisers and publishers in exchange for NOIZ tokens along with a vote for or against advertisers, publishers, and social impact organizations.
NOIZ chain network Revenue Model
By eliminating inflated likes, clicks and impressions, publishers and advertiser’s budgets will be effectively spent, greater revenues will be generated and distributed to the participants in the network. NOIZ will also receive a fee from advertisers for each ad campaign created.
NOIZ Revenue Streams:
• NIKOLA Ad Production
• Withdrawal fee,
• Data Purchase fee,
• Redemption Fee
• 2% on every intent
• Split Commission on purchases at Intent level 4.
NOIZ chain network has the best team that has been in the marketing industry for quite some time, by using Artificial Intelligence (AI) to run the system and through the creation of chatbots that will sum up to consumer relations. one will be confident in investing in this project. NOIZ chain network will offer consumers a chance to earn by sharing their private data and while the platform guarantees the consumer's privacy protection. Give investor a chance to invest in the NOIZ token sale during the ICO process. Consumers will also earn in the bounty program which is meant to create awareness for the program. By bringing advertisers and publishers NOIZ will provide the best platform to advertise products in the most targeted and direct manner.
WEB LINKS for NOIZ AD PLATFORM
Website
Telegram
Whitepaper
NOIZ Bitcointalk Thread
NOIZ BTT ANN Thread
LinkedIn
Video
Two Pager
Token Sale will Start on 15th July 2018 and End on 15th August 2018
Blog by Sammygye
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