Nowadays the state of digital media and advertising is disappointing. Current digital advertising system is overwhelmed by destructive scam bots. Businesses suffer from poor sales conversion and low user engagement rate. One of the disadvantages of the current faulty system, is that users of the system suffer from inaccurate targeting.
https://noizchain.com/
To solve this task, the Noiz network was created. Noiz is the AI software and blockchain-enabled platform. The hybrid system will allow platform users to communicate directly with brands. It will protect media owners from fraud traffic generated by spam bots. Using Noiz, customers get access to cognitive advertising network.
Participants of the platform
1. The advertising network Noiz
The core idea of the Noiz network is to bring together advertisers and publishers.
2. Nikola
Nikola is a chat bot designed with machine learning technologies. It analyzes and records consumer needs, enabling the communication between consumers and advertisers.
3. Advertisers
Advertisers will be obliged to pay fee to use the network. They will use tokens issued on the platform to organize advertising campaigns and to engage consumers within the network.
4. Publishers
Publishers will offer advertising space to the advertisers and receive Noiz tokens in return. Publishers will be able to collect targeted personal data.
5. Cognitive Advertisements
System records the information about content performance of the publisher, creating an immutable record of past performances and its spam score. All records will be kept on the blockchain.
6. Consumers
Consumers receive advertisement of such kind on the network. Consumers can be rewarded with Noize tokens for providing personal data to the advertiser. Nevertheless, users will determine what kind of information they want to share, such as age, sex, educational background, etc.
7. Social Impact Projects
Social projects are considered as part of the Noiz ad exchange network as well, and as such they will receive Noiz tokens from consumers or indirectly from advertisers and publishers. That is how the donation system operates on the network.
Special features of the platform
Traditional approach to the digital advertising is the following: There is a digital marketplace, where advertisers and publishers can buy and sell advertising space. Noiz network operates in a different way. Network allows advertisers to purchase advertising inventories from the pool of ads. To solve the problem of inaccurate targeting, advertisers will be able to set their targeting preferences. Then the requests of the advertiser will be sent to the publisher. Publisher will have to authorize these requests.https://noizchain.com/
The Noiz platform offers a transparent network to all members of the digital advertising community, giving them an opportunity to control all stages of data processing. Each member of the system may use the ID wallet, when registration procedure is over. ID wallet can be used for different purposes. Advertisers can enter the network using their ID wallets, organize data collection campaigns and create new advertising inventories. Using the wallet, publishers can accept advertising requests. Consumers enter the network and share their personal data, using the wallet as well.
Token Sale Plan
The future of marketing is connected to the development of the advertising industry. The point is that it is expected to be the up-to-date advertisement. The digital world is changing along with the development of blockchain technology and eCommerce. Thus, the marketing is no longer offline. Users are not satisfied with malicious content of the digital advertising. They have to share their personal data on various social media and still have no control over the data processing. So, the idea of the project is really worth our attention. The only thing we are convinced to mention, is that this idea is not a new one. Therefore, it would be nice, if Noiz network team will be able to overcome the business competition and attract enough investors and target users.
Links:
Website: https://noizchain.com/
WhitePaper: https://noizchain.com/whitepaper
Telegram: https://t.me/noizchainenglish
Facebook: https://www.facebook.com/NOIZchain
Twitter: https://twitter.com/NOIZchain
Medium: https://medium.com/@NOIZchain
ANN: https://bitcointalk.org/index.php?topic=3641176
Author: https://bitcointalk.org/index.php?action=profile;u=980049
Disclaimer
This review by Bonanza Kreep is all opinion and analysis, not investment advice.