I like the idea, in all of its dystopian glory. I’m reminded of watching the Black Mirror episode where everyone had a rating. Other than being scarily true, I think the biggest problem is that normal people got to see each other’s ratings. Having this data open source causes too many societal problems. In the actual case, retailers would keep the data as proprietary and then sell it off to the highest bidder. There is no way a public score would be released as it would open up to the doors to other competitor retailers. What’s funny is the company says they are “putting control of data back in the hands of the users” but really all they are doing is changing the monetization structure to pay people for their participation.