Something very interesting that draws attention today if you are a crypto currency enthusiast, is the realization that there is a growing community in many parts of the world, particularly in the so-called third world countries. It seems that the knowledge and use of crypto currencies is becoming more and more noticeable and is spreading mainly in African and Latin countries, as opposed to first world countries where the use and importance of crypto currencies is not being "accepted" at the same speed, this in spite of having knowledge about crypto currencies and the fact that their citizens are the main holders.
At a marketing level, companies have realized something very important: It is much easier to sell the idea of crypto currencies to a population that normally does not live in a stable economic situation due to the bad economic policies of its rulers, corruption or simply does not trust the national currency for one reason or another.
It is therefore much easier to sell this idea and this alternative in these countries than in the United States or the European Union since typically the citizens of the United States and Europe do not have a real need for which to use an alternative to the Dollar or the Euro, they already have a stable currency, they have a relatively strong economy... In other words, there is confidence.
With this in mind, it is not at all strange that so many new projects and companies are very much focused on promoting the use of Cryptos in the "third world", after all there is a need for a large part of the population to keep their income safe from a crisis or even to obtain a new source of income.
Therefore, faced with this need, companies make their moves by advertising cryptos and its advantages, which are particularly good if you live in a country where the economy is as stable as a house of cards or if it is already in a crisis.
Advertising on social networks, alliances with various businesses to provide services, incentives and promotions that in many instances are a real lifesaver for many people, the donations made using their services, the teams that are created to conduct conferences on the subject and the services they offer which ends up generating a "mouth-to-mouth" effect with other people. In short, it seems to be working. It seems that when we see the Hispanic or African communities getting bigger it means something. And without a doubt, I'm sure that when you go out on the street, walk into a store and see a sign that says "Crypto Currencies Accepted" that definitely means something.
Both Africa and Latin America in this sense can serve as a great example of the success of crypto currencies in the future and also serve as a sign that sometimes you don't need a super expensive advertising campaign to get good results, I like to use the recent example of Xiaomi for these cases, since it is a company that does not invest practically anything in advertising, however they have become extremely popular especially in the third world thanks to selling very good products at a fairly affordable price, something similar could happen in this case with the cryptos since we are talking about a service that at first sight only offers great advantages in these parts of the world.